VietGuys' Participation in MMA Innovate Vietnam 2023: Pioneering Innovation in Customer Interaction Channels

MMA Innovate Vietnam is a distinctive event that seamlessly combines a technology exhibition with in-depth conference discussions. Drawing an audience of over 2,000 attendees, the event comprises a diverse spectrum of professionals, including Marketers, Agencies, Media Sellers, Technology & Solution Providers. Notably, more than 40% of attendees represent C-level executives from major brands, companies, and multinational corporations.

The event features a robust lineup of over 35 exhibiting businesses, encompassing Martech, AdTech, and Fintech companies. Complementing these exhibitors are over 60 speakers, comprised of domestic and international experts, and a cohort of more than 36 supporting partners.

VietGuys is not only honored to participate in the event as a partner but is also proud to serve as an exhibitor, showcasing groundbreaking and creative technology solutions.

One of the highlights of our showcase includes the model of the main interactive channel, known as "The Master Channel", in conjunction with the PangoCDP customer data platform, presented in collaboration with our strategic partner PangoCDP.

The Master Channel empowers businesses to enhance customer interaction through a plethora of activities, ranging from personalized messaging to the distribution of vibrant vouchers and product samples, complemented by engaging forms of gamification.

Choosing to operate within a Super App or Social App platform, such as Zalo or Momo, popular among Vietnamese users, simplifies the interaction process for customers. With no need to download additional apps and a streamlined verification process, valuable time and convenience are saved.

For businesses, establishing a primary interaction channel within these platforms offers several advantages, including cost optimization, efficient resource allocation, and time savings compared to building a conventional Mobile App. Additionally, Super Apps and Social Apps boasting large user bases present businesses with ample opportunities to connect with potential customers, ultimately fostering customer loyalty.

Moreover, the PangoCDP customer data platform plays a pivotal role in constructing The Master Channel. Effective communication with customers hinges on a profound understanding of their habits, preferences, and behaviors, all of which are derived from data analysis. PangoCDP facilitates data collection by monitoring customer interaction behaviors across the online and offline journey, providing businesses with a 360-degree view of customer touchpoints. This enables the creation and deployment of unique, personalized customer experiences.

The implementation of The Master Channel elevates the customer experience to new heights, rendering it easier for businesses to realize their growth objectives.

Visitors to the VietGuys exhibition stand not only gain insights into The Master Channel but also receive comprehensive guidance on individualized solutions and application strategies. Furthermore, they have the opportunity to peruse the book, "The Master Channel - Main Interactive Channel."

This book, authored by Dr. Dinh Mong Kha in collaboration with key leaders from industry-leading enterprises such as PangoCDP, Nutifood, and CellphoneS, delves into the history of interactive channels, the impetus behind the birth of The Master Channel, its synergy with Omni Channel, and critical factors to consider during its development. The book also features practical case studies, offering invaluable insights to assist businesses in their decision-making and implementation processes.

Furthermore, the book serves as a repository of practical anecdotes that illustrate the application of The Master Channel by prominent businesses within the industry. These stories aim to provide businesses with deeper insights when selecting and implementing this innovative channel.

In the unfortunate event that you missed the opportunity to participate in our event and discover new technological solutions, including The Master Channel and PangoCDP, there is no need for concern. Your business can still establish direct contact with VietGuys for comprehensive support using the following contact information:

• Address: 1st and T Floor, 456 Hai Ba Trung, Tan Dinh Ward, District 1, HCMC.
• Email: info@vietguys.biz
• Hotline: (028) 73008027 - 0933.331.840