VIETGUYS | 25/10/2023

SMS Brandname - Brand messages were born to meet the above needs of businesses and are one of the most effective marketing methods commonly used today. If you are learning about SMS Brandname service for your business, don't miss the following article.

In the modern business landscape, effective communication and engagement with customers are essential. Maintaining a strong connection with your customer base is crucial for brand loyalty and long-term success. 

This is where SMS Brandname, or Brand Messages, comes into play. SMS Brandname is a powerful marketing and communication tool that allows businesses to send messages with their brand name as the sender. This not only enhances credibility but also ensures that customers recognize and trust the source of the message.

What is an SMS Brandname?

SMS Brandname, or Brand Messages, is a messaging service that displays the brand's name as the sender of the message, rather than a generic phone number. This makes it an effective marketing method for building brand recognition and trust with customers.

SMS Brandname - Tin nhắn thương hiệu được xem là một trong những cách Tiếp thị mang lại nhiều hiệu quả khi có thể phủ sóng tên thương hiệu và tạo uy tín cho khách hàng.

Types of SMS Brandname Messages:

SMS Brandname messages come in two main types:

Advertising Messages

These messages contain promotional content, such as information about offers, discounts, promotions, product or service introductions, or store openings. They are used for marketing purposes.

Example: (QC-VTL2) VINCOM GOLDEN SALE from July 9 - July 30, with up to 50% discount on fashion and culinary products. Contact: To opt-out, text TC to 1313.

Note: The content of advertising messages will always include the opt-out syntax of each network operator.

Customer Care Messages

Customer care messages do not contain promotional information. They are used for non-promotional interactions, such as sending birthday wishes, notifying customers about accumulated points, or updating them on their bank account balance.

Example: On the occasion of her birthday, Cho Tot sent Ms. Ai a 10% discount when shopping at the website: Code: SN3107, Expiry date: August 31, 2016. Customer care hotline: 0934082xxx

Note: The content of the customer care message can be personalized and does not include message rejection syntax.

Determining the Brand Name

To send SMS messages using your brand name, there are a few regulations to consider:

The brand name should consist of 3 to 11 characters, including spaces.

  • The brand name must not include special characters like @, %, *, #, and should not have accents.
  • It should start with a letter, not a number, to ensure compatibility with all phone lines. Numbers at the beginning might cause display errors.
  • If the brand name registered under a domain name (e.g.,, .com, .vn) exceeds 11 characters, it will be automatically shortened, but this should not create confusion about the brand name.

Why Choose SMS Brandname Service?

SMS Brandname offers several advantages for businesses:

  • Compliance: It adheres to regulations against spam messages, ensuring legal and ethical communication with customers.
  • Brand Recognition: It increases brand recognition and reputation.
  • Ease of Deployment: SMS Brandname is easy to implement and use.
  • High Open Rate: Messages sent from a brand name are more likely to be opened and read by customers.
  • Personalized Customer Care: It enables personalized and automated customer care.
  • Immediate Communication: There is virtually no waiting time when sending SMS messages.

5 outstanding benefits of SMS Brandname service.

SMS Brandname Applications in Different Industries


  • Introducing new products
  • Promoting discounts
  • Congratulations message

Event Management

  • Announce event details
  • Remind participants
  • Declare awards


  • Notifying customers about deposit interest rates and loan repayments
  • Introducing financial services


  • Notification of scores and study results.
  • Look up test score results, register to receive test scores.
  • Important notice to parents and students.

Travel and Tourism

  • For coordinating staff (tour guide, driver,..)
  • Notifying customers of itineraries, and travel details


  • Remind customers about examination, follow-up or vaccination schedules, etc.
  • Notice of change in medical examination and drug price list.
  • Register your medical examination queue number.


  • Order status information.
  • Notify customers of goods delivery time.
  • Book tickets.

Real Estate

  • Introducing new, prime apartments.
  • Information on incentive programs for new and loyal customers.
  • Establish the home's status as purchased, negotiating or preparing to sign,...

VietGuys – Your SMS Brandname Service Provider

VietGuys is a reputable SMS Brandname service provider that has been operating since June 2007. With over 16 years of experience, VietGuys specializes in providing Mobile Marketing solutions, including SMS Brandname, to more than 5,000 domestic and foreign businesses.

VietGuys is one of the pioneers in Vietnam specializing in providing Mobile Marketing solutions, including SMS Brandname for more than 5,000 businesses.

When you choose VietGuys' SMS Brandname service, you can expect:

  • Free brand name registration.
  • A modern, stable system infrastructure ensuring maximum quality.
  • Support for connecting and sending messages via API on your website or application.
  • Flexible pricing tailored to various industries.
  • Friendly and enthusiastic customer support.
  • 24/7 technical assistance.
  • Real-time system measurement results and report updates.

As a member of the Global Mobile Marketing Association (MMA) and with a VNCERT practice certificate for SMS Marketing services from the Ministry of Information and Communications, VietGuys is committed to delivering top-quality SMS services to businesses. Contact VietGuys for advice and support on SMS Brandname service at:

  • Address: 1st and T floors, 456 Hai Ba Trung, Tan Dinh, District 1, HCMC
  • Email:
  • Hotline: (028) 73008027 - 0933 331 840
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