What is email marketing?
Email Marketing is a type of direct marketing that uses electronic mail (email) to deliver sales, marketing, and product introduction information to the potential customer group that the business is targeting. Email marketing, in particular, will benefit businesses in the following ways:
- Attractive advertising and promotion initiatives can help to connect with customers.
- Generate an impression, build a brand image, and raise the trustworthiness of the business, send important information to the target audience via Newsletter.
- Develop relationships and generate revenue, provide excellent customer service throughout the customer journey.
Apart from the highly active and popular Social Media channels (Facebook, Instagram, Tiktok, etc. ), email has long been a highly successful communication tool, with over 205 billion emails delivered globally. Email marketing is considered a vital tool for communicating and transmitting messages from brands to customers due to a variety of functions such as email marketing, marketing automation, automatic email reply, and so on,. obtained a high rate of order conversion.
The Email Marketing system at VietGuys is administered through the servers of top famous partners around the world such as Mailchimp, Amazon, Sendgrid, and Elastic in order to maintain stability and ensure uninterrupted service for Brands registered to utilize the service.
At the same time, in order to provide businesses with the most effective implementation of Email Marketing campaigns, VietGuys always uses an international IP address with a good reputation (Reputation score of 98/ 100), assisting in increasing the ability of Email appearing in the Inbox. In addition, the 2-layer data filtering mechanism of the Email Marketing system at VietGuys also helps to ensure the quality of data for businesses, avoiding the possibility of the Domain appearing in the Blacklist.
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Email marketing has been an efficient marketing tool to help Brands implement campaigns such as:
- Build community, accumulate points for customers, and update rewards while coming to the gym, thanks to reasonable advertising prices and effective levels.
- Promote tours to potential customers by providing personalized codes for customers so businesses can collect customer information.
- Increase revenue by implementing integrated communication campaigns that include prizes and personalized discount codes for new customers.
- Collect customer information, offer account registration, customer referral programs, and reward payout.
- Confirm customers' reservations.
- When customers are buying the products, it is useful to communicate festival and celebration promotions and collect information through the membership registration program.
- On the occasion of the company's birthday, send a message of gratitude to customers who trust and use products.
- B2B businesses re-approach the group of customers who no longer use the service to introduce new products.
Advantages of Email Marketing
- Suitable for a variety of objectives, including marketing, branding, customer service, lead generation, and so on.
- Content can personalize and convey a wide range of formats such as text, images, videos, web links, CTA, etc.
- In comparison to other popular communication mediums, it is less expensive.
- Applications that can be used in a variety of sectors.
- Instant messaging allows for quick and effective communication.
- Measure the effectiveness of your campaign with ease.
- When communicating directly with the Brand, it can be used to integrate with other communication channels to improve the customer experience.
6 performance metrics
- Sent: Email address and time of successful sending.
- Open: Email address and time the customer reads the mail.
- Click: Email address and time the customer accesses the link in the email.
- Forward: Email address and time the customer forwards email to others.
- Unsubscribe: Email address and time the customer refuses to receive the next email.
- Reject: Invalid email address, no longer in use.
Why should businesses choose
VietGuys?
Highlights of service quality
- Free and diverse Email Templates, and support the design of standard SMTP Email Marketing.
- Assist to integrate Google Analytics tool to track the effectiveness of each campaign.
- Free email address check before each campaign to remove "dead" email from the list, increase email open rate.
- Combine with many other Mobile Marketing services with only one support unit
BE HONOURABLE AND FOCUS ON QUALITY
- Put prestige, honesty, and job responsibility at the top of the priority list to identify the most efficient and considerate manner to handle problems for customers.
- Customers will be advised on solutions, and risks will be predicted and minimized by a team of professionals with extensive industry expertise.
FLEXIBLY MEET REQUIREMENTS ON SYSTEM CONNECTION AND OPERATION
- Costs can be tailored to each customer's specific requirements.
- Many CRM systems and other well-known platforms in the country and outside are compatible and integrated (Salesforce, Bitrix24, Zoho, Haravan, Sapo, Kiotviet..).
- React promptly to market changes and take the initiative.
PLACE SUSTAINABLE DEVELOPMENT WITH CUSTOMERS AT THE CENTER
- The purpose of VietGuys' long-term sustainable development is to accompany customers and partners.
- VietGuys offers comprehensive and long-term solutions to all of customers' difficulties.
DATA PROTECTION UNDER ISO STANDARD
- In the 4.0 age, customer data is a brand's most valuable asset. With the best technical standards that go hand in hand with ISO 27001:2013, VietGuys safeguards and protects such property.
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VIETGUYS JOINT STOCK COMPANY
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Floor 8, HBT Building, 456 Hai Ba Trung, District 1, HCMC |
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028 - 7300 8027
0933331840
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info@vietguys.biz |
TUTORIAL
VIETGUYS JOINT STOCK COMPANY
Address: Floor 8, HBT Building, 456 Hai Ba Trung, District 1, HCMC
Hotline: 028 - 7300 8027 | 0933331840
Email: info@vietguys.biz
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